Please click here for full pricing, including multi-session discounts. When you register for a conference session, you automatically receive free expo entry. We're also running a 3-hour digital printing masterclass - the ultimate overview of digital technology.
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10:00 AM - 11:00 AM
Keynote: What is new in branding?
- Using digital technology to enhance a brand
- Solutions for multi-version and personalization
- Branding for digital technology
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11:00 AM - 12:00 PM
Brand enhancement by electronics in packaging
What is printed electronics
- Printed, flexible displays, lighting, transistors, solar cells and much more
- New printed electronics products
- Opportunities for converters, equipment providers and label makers
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12:00 PM - 1:00 PM
Networking lunch
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1:00 PM - 2:00 PM
Color management - changing the way the industry evaluates color
- Esko Equinox System (ties into G7)
- Matching color to the preferred reproduction, not change in Delta E
- Taking a closer look at Hue, Lightness, and Chromo
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1:00 PM - 2:00 PM
Label life-cycle (sustainability)
- A consumer story: environmental issues, cycle effect and standards of certification.
- A converter’s response: meeting consumer’s needs and supply chain issues in a responsible way
- The supplier’s response: what suppliers are facing and how they address those concerns.
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1:00 PM - 2:00 PM
Digital web-fed printing -state-of-the-art
- Summary of digital technologies, i.e. liquid and dry toner, ink-jet
- Summary of solutions, i.e. in-line, off-line, digital/conventional integration
- Summary of markets and applications, i.e. self-adhesive labels, sleeve labels, heat-transfer labels, flexible packaging, cartons, tubes, etc.
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2:00 PM - 3:00 PM
Extended gamut printing - it's not just CMYK any more
- Implementing the CMYK system and curve generation, targeting a CMYK color standard
- Establishing plate curves and optimized solid color targets for added colors
- Building an analysis for spot color conversion library and reproduction accuracy
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2:00 PM - 3:00 PM
Brand protection
- Why counterfeiting has become such a major issue
- How counterfeiters work to defraud manufacturers and deceive the public
- How the label industry can help in reducing counterfeiting and tampering
- An understanding of brand protection materials, technologies and systems available
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2:00 PM - 3:00 PM
Enhancing a brand with digital technology and social media
- Digital offers brand identity and brand innovation opportunities
- Using digital in marketing campaigns
- Remote proofing and color guaranteed printing
- Colorado Native is first brand to use Social Media technology on packaging
- Taking innovation to the brand owner
- Partnering with brands to give consumers a 'unique experience'
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3:00 PM - 4:00 PM
Data collection
- Benefits and uses of collected data
- Use of the tools and metrics in their environment
- Interface Systems
- Developing and managing systems in the Label Printing industry
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3:00 PM - 4:00 PM
Inkjet printing: today and tomorrow
- Performance – resolution, web widths, colors, speed, environmental issues
- Front-end developments for inkjet
- Key markets and applications
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